Privacy Policy

Last updated: 23 February 2026

Ruby Tools Ltd ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website rubytools.co.uk and make purchases from our store.

1. Information We Collect

We collect information that you provide directly to us, including:

• Name, email address, postal address, and phone number
• Payment information (processed securely through our payment providers)
• Order history and purchase information
• Warranty registration details
• Communication preferences
• Any other information you choose to provide

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Communicate with you about your orders and provide customer support
• Process warranty registrations and claims
• Send you marketing communications (with your consent)
• Improve our website and services
• Comply with legal obligations
• Prevent fraud and enhance security

3. Legal Basis for Processing (GDPR)

We process your personal data under the following legal bases:

• Contract performance: To fulfill orders and provide services you've requested
• Consent: For marketing communications and non-essential cookies
• Legitimate interests: To improve our services and prevent fraud
• Legal obligation: To comply with tax, accounting, and other legal requirements

4. Cookies and Tracking

We use cookies and similar tracking technologies to improve your browsing experience, analyze site traffic, and personalize content. You can control cookie preferences through your browser settings or our cookie consent banner.

5. Sharing Your Information

We may share your information with:

• Service providers: Payment processors, shipping carriers, and email service providers who help us operate our business
• Legal requirements: When required by law or to protect our rights
• Business transfers: In connection with a merger, sale, or acquisition

We do not sell your personal information to third parties. We only operate in the UK and your data is stored and processed within the UK.

6. Your Rights Under GDPR

You have the following rights regarding your personal data:

• Right to access: Request a copy of your personal data
• Right to rectification: Correct inaccurate or incomplete data
• Right to erasure: Request deletion of your data ("right to be forgotten")
• Right to restrict processing: Limit how we use your data
• Right to data portability: Receive your data in a portable format
• Right to object: Object to processing based on legitimate interests
• Right to withdraw consent: Withdraw consent for marketing at any time

To exercise these rights, please contact us using our contact page.

7. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order and warranty information is typically retained for 7 years for tax and legal purposes.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Our website uses SSL encryption for secure data transmission.

9. Children's Privacy

Our services are not directed to individuals under 16. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please visit our Contact Us page.

You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been violated. Visit ico.org.uk for more information.